How would your business look like if your sales cycle decreased 10%? What about 30%?
It sounds too good to be true...
The trick is that there is a very cheap way to test this hypothesis that no one is using.
It turns out that you achieve that by adding the most underestimated type of analysis to your tooling - Sentiment analysis.
The content sentiment is a tricky thing as it works with our sub-conscience. Our sub-conscience automatically changes the sentiment of our communication with someone we no longer like.
Our language in our communications is the ultimate message to the other person’s subs conscience. This happens everywhere across all our communications with the external world - talking to customers, writing blogs, compiling messages, etc.
Sometimes you can figure the mood you are in and use that mood to do tasks that require a positive or neutral approach to avoid that sub-conscience would influence it.
However, it is hard to track it in a team environment. Hence, the quickest feature with the highest ROI that you can add now to your toolset is sentiment analysis across all communications. And a sudden change in sentiment during a communication to negative can be an early warning to something more severe.