Innovating in a large company is like swimming against the current with everyone on the shore throwing rocks at you, and you can't use your legs, and your eyes should be closed, and you can use only one arm - and "We ain't gonna tell you which arm you can use until you try to use it".
Despite all that, it is still an exciting journey and knowing some secrets working with stakeholders can be like a walk in a part.
I managed to build three disruptive products that were recognized by the industry as extremely innovative with lots of awards and were warmly welcomed by customers.
How did I manage to do that without going crazy? It all started when I wanted to get a Macbook instead of Windows PC - I was going crazy with super long load times and crashes at that time. Also, the company started a BYOD policy. I've noticed that I used more and more own Macbook Air.
So - one day I said like a real A player: "That's enough, I want a Mac!". In a company where IT support was only for Windows for the last 30 years. And the iPhone was almost a curse word.
And I got my official company-approved IT-supported Macbook Pro in 6 months. And I could do it in a month knowing the secret to manage the stakeholders - the template that I used since then to get budgets, headcount, and approvals for complex non-trivial things for the next couple of years.
And in this post, I wanted to share it with you. It is called a Stakeholder map and it is a combination of a marketing persona and blue ocean strategy value map.
P.S. Struggling with your process? Want to bring everyone to the same page? Grab a free copy of Magic Process Map by clicking this link and use it to build a process your team and stakeholder will love.